Scheduling Campaigns
Welcome to the blog all about scheduling your campaigns with Leaflet Distribution Company.
In this blog, we will quickly and simply cover:
Lead times.
Choosing the start day/week.
Multi-stage scheduling.
Lead times
To ensure we get everything ready for you in good time, we work on a 5-week turnaround. This ensures we can:
Receive payment,
Check or create artwork,
Book in your target locations with the Royal Mail,
Print all your flyers, leaflets or brochures,
Pack, label, palletise and courier to the appropriate Royal Mail WBC (or sometimes multiple WBCs - walk bundling centres) in time to meet their strict deadline requirements.
If you need your campaign sooner, please use the Chat button at the bottom right and speak with one of our Sales Consultants.
Choosing the start day/week
We work on a week-commencing (w/c) basis. Therefore, whether you click on Monday, Wednesday or any other day that week, it will automatically and deliberately highlight the entire week.
Our distributions are completed by the Royal Mail, and they deliver Monday to Saturday. They choose when your flyers will be delivered that week. It may be that all are distributed in a single day, or they may spread over the week. Occasionally (during hectic periods), your distribution may extend into the following week.
Multi-stage scheduling
We strongly recommend multi-stage campaigns to everyone! Not simply because you get a discount but because they are soooo much more effective than the one-hit-wonder approach!
Generally speaking, repeating every four weeks is most appropriate, but in some instances, eight weeks is better. Typically we recommend every four weeks for new campaigns and every eight weeks following an every four weeks campaign.
When you book in a multi-stage, you don't need to worry about meeting more dates or making more payments. Payments are automated via direct debit (we use GoCardless). If you choose artwork, our design team will be in touch well in advance of each stage to discuss the brief and produce the artwork. Everything else our processing and production teams take care of.