Reach the Right People: Step One of Door Drop Returns

When it comes to door-drop campaigns, there are three fundamental rules. It's not just about delivering a flyer and crossing your fingers; it's about delivering it to the right people, sending the right message, and doing it consistently.

In this three-part series of blogs, we start with the critical starting point:

Finding the people who will love to buy from you

No matter how beautiful your leaflet is or how compelling your message is, if it doesn't land in the hands of those who care, it won't make the impact you're looking for - it will be pointless!

At Leaflet Distribution Co., we preach a simple, 3-step strategy for successful door-to-door campaigns - and the first is finding your ideal audience.

Why Reaching the Right People Matters

It's simple: the best flyer in the world won't work if you don't deliver it to the right people.

You could have a beautifully designed leaflet by a top agency printed on 450gsm matt laminate card with gold foiling and a CTA giving a whopping 95% discount on your entire product range - but if it lands on the doorstep of someone who just doesn't care or has no need for what you're offering, you've wasted your time, effort, and cash.

But when you target the right people—those who are already interested in or likely to benefit from your product or service—everything changes. Your leaflet isn't just another piece of paper; it becomes a solution, an inspiration, or a source of excitement and opportunity.

Who Are the Right People?

Think for a moment: who are your perfect clients? Who would truly benefit from your product or service? It's not everyone, right? Success comes from narrowing your focus to the people most likely to engage with your message.

Are they young families in suburban neighborhoods? Perhaps retirees with the time and disposable income to appreciate your offering? Maybe professionals in city apartments with busy lives and particular needs?

To help you visualise this, consider three categories:

Age: Are your services best suited to gen x, parents, or older individuals?

Affluence: Is your ideal client someone with disposable income or perhaps a budget-conscious family?

Property type: Do they live in the rural countryside or an urban setting?

Each detail sharpens the picture of your ideal audience, and the sharper the picture, the better your results will be. Now that you know who you want to reach, it's time to find them.

How to Reach the Right People

This is where our online ordering platform comes in. We've designed it to take the guesswork out of targeting and make finding your perfect prospects easy.

With our bespoke demographic targeting tool, all you have to do is input the area you'd like to target. It could be a street, a postcode, or an entire town. Then, simply tick the boxes for the type of people you want to reach—whether it's based on age, income, or property type—and like magic, our software highlights the relevant postcode sectors.

We colour-code these sectors, making it easy to see where your audience is concentrated (red - avoid, amber - consider, and green - go for it!). You can zoom in and choose the areas that best fit your campaign purpose, ensuring that your flyers are landing in the hands of the right people—the people who will resonate with your message and be excited to take action.

Start Finding Your Perfect Prospects

With data-driven targeting, leaflet distribution takes your business to the people who are interested in what you do and most likely to respond.

Our online platform makes it quick, easy, and even fun(ish!) to target exactly who you need to reach. Enter your area, define your demographic, and watch as your ideal client's postcode sectors are revealed.

It's so easy you can do it anywhere. At home, at work, even on holiday. So why not give it a go? Find your perfect customers today. Get Started.